Ugly Bra Strap Syndrome aka GIVE ME YOUR MONEY!
They're slogan: A shoulder to bling on {puke}

Margarita Reis, who runs bra company Margarita Couture, said the growing range of bra straps -- from clear plastic to colored, encrusted with Swarovski crystals or decorated with flowers -- meant there was no excuse for women to let worn or discolored bra straps slip into public view.

She has set up the Strap Police on her Web site www.brastraps.com to help keep unsightly straps out of sight.

"Ugly bra strap syndrome is what women get as they dress up and bare their shoulders with an out-of-place strap showing," said Reis, a musician turned bra retailer who is based in Fort Lauderdale, Miami.