Kellogg Cereal Prizes Goes Batty

Cereal boxes have delivered some pretty kooky kiddy pop culture in the last twenty years. There's been the Cookie Crisp "Cop" Figure, the Kellogg X-Ray Viewer and Tony the Tiger's Secret Message Pen. Toys are cool cheap thrills, but in the ever pursuit to grab a kid attentions, there are just some cereal box prizes that shouldn't be included with your morning cereal --such as a dead bat.

A Swedish couple was dismayed when they discovered their cereal box didn't have a cool kooky prize... instead they found a four-centimeter long bat. The couple in Tanum, in western Sweden, was already well into the box when they made their treasure hunt discovery.

They contacted the suppliers and hygiene authorities, which promptly took samples to check that the ‘Special K’ consumers would not delivery their own ‘Special’ health risk from the cereal. The box is one from a factory in Britain and Kellogg has sent out a ‘Special’ controller to inspect the bat.

Wrap those things in plastic or at least give em a live one! Talk about corporate cheapness. Gesh!