VEX – Slices & dices - will any fruit survive?

VEX hard lemonade launched a great and really fun online campaign that spoofs horror films to attract attention to its new killer (or in this case killed) strawberry-orange-banana flavor. The campaign includes a gallery and Sliced The Movie trailer.

Sliced The Movie - Review

The strawberry and banana consider taking their relationship to the next level... but we all know mixed fruit relationships are very difficult and almost never work. The strawberry's mother wants her to date a nice berry boy and the banana ghetto is always talking about his strawberry prize. In this case they never get to introduce each other to the families because strange things start to happen. Fruit start to disappear and are found pureed, juiced and grated! My favorite line comes when a kiwi locates a fellow kiwi and says, "we gotta split," only to find that the kiwi has already been sliced and diced.